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Benefits for customers in becoming Beta Testers

Beta testing is a great way of validating that what we are building is right for you, and is a big focus here at Jadu. We want to continue to work with you to create new, innovative features and feedback on the user experience, design and development process.


Beta testing is a tool that tests customer satisfaction and provides you with an early insight into releases. It also enables you to have your say in helping shape the products you use. We do this by letting existing users trial new features and feedback to us. This experience benefits both Jadu and you as the user, as you get the chance to tell us what you think the pros and cons of the latest updates are. Don’t like the new homepage layout in the beta? Something on the control menu not quite working as well as it should? YOU get the chance to tell us by being a beta tester.

Benefits of being a beta tester

  1. Helps us to understand your needs and wants  - what would help you be more efficient through the use of our tools?
  2. Let us know whether you think the new features work well and what could be improved. Is there something not working quite right? A new feature you’re not sure of?
  3. Be among the first to know all the latest updates
  4. Improve product quality
  5. Feedback on what you would like to see in the future. Got a feature request that would really help you out, or increase your productivity? Let us know!

Beta Testing in Progress

Our latest beta test was introducing a brand new CMS Menu Manager, aimed at giving you more control over the navigation of your website. The types of questions we asked were “Is Menu Management something you think you would need?” and “What types of content should always appear on a website menu?”. The feedback you provided gave us a chance to further improve the system based on your thoughts and feelings, and what your priorities were.

Coming Up: Beta testing Amazon Lex

In the coming months, we have a new opportunity for you to become a Beta Tester with a brand new chatbot launching in CXM, the Amazon Lex. This exciting new feature will be built as an integration in the CXM Integrations Hub and uses the latest advances of Artificial Intelligence technology from the Amazon Lex service, the same technology that powers the Amazon Alexa found in the Amazon Echo products.

Northampton Borough Council is already seeing the Amazon Lex’s potential. The current cost of a service voice call is £3.23, the same call via AWS and a voice bot is £0.48, a saving of £2.75 per call. Even automating 20% of their 300,000 yearly calls would save them £165K per year.

What is required from Beta Testers?

  • Sign up to trial a new service or feature
  • Once approved, use the new software as part of your usual routine
  • Note down any thoughts, whether positive or negative
  • Fill out the survey from us, detailing all of your thoughts, tell us what you think could be improved, what works well and anything you like about the design and usability
  • Then enjoy the new features!

What next?

Interested? Great! We’re delighted you might join our Beta programme. It’s easy to sign up, just fill out the form or email and we’ll get back to you with more details.

Abby Shillaker
Abby Shillaker
Junior Marketer.

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